Diagnose
We audit the stack end to end — storefront, checkout, tracking, lifecycle, returns — and find where money leaks.
- Stack audit
- Tracking audit
- Leak map
E-commerce tech
Sell anywhere.Track everything.
The storefront is the easy part. The hard part is everything wired behind it — checkout, lifecycle, tracking, support, returns, feeds, and the eleven tools that all have to agree with each other. We build that, prove the numbers are right, and hand it over documented.
The leak is neverwhere you're looking.
Conversion is flat, so the team rewrites the product page. But the drop is in a checkout setting nobody has opened in a year, or in tracking that stopped reporting properly after a consent banner went up, or in a feed that's been rejecting a third of the catalogue since March.
Commerce problems hide in the wiring. We go through the stack end to end, find where the money is actually leaking, fix it, and leave you able to see it next time without calling anyone.
What we do for you
Shopify architecture & configuration
Markets, catalogue structure, apps, permissions and the settings that quietly decide your conversion rate.
Storefront & checkout optimization
The path from landing to paid, measured step by step and cleared of everything that isn't helping.
Lifecycle marketing & CRM
Klaviyo and Customer.io flows built around real behaviour: welcome, abandonment, post-purchase, winback.
Server-side tracking & analytics
Tracking that survives consent, ad blockers and iOS, so the numbers you decide on are the real ones.
Paid-media infrastructure & feeds
Pixels, conversions API, product feeds and merchant accounts configured so spend is measured honestly.
Support, reviews & returns
Helpdesk, review collection and reverse logistics wired into the same customer record as everything else.
Referral & creator programs
Friendbuy and creator tracking set up so the growth you get from other people's audiences is attributable.
Localization & cross-border
Languages, currencies, duties and market-specific journeys for selling into ten countries without ten storefronts.
Access management & integration
Who can reach what, in which tool, and how the systems talk to each other without manual re-entry.
Agentic AI flows
Agents for merchandising, content production, customer support, campaign operations, reporting and anomaly detection.
You walk away holding
- Working, documented commerce stack
- Integrated customer journeys
- Server-side tracking & clean reporting
- Configured acquisition & retention systems
- Product feeds & paid-media infrastructure
- Localization & returns flows
- Automated and AI-enabled workflows
- Operating playbooks
- Prioritized optimization backlog
How we work
Four steps,every time.
Design
We design the target architecture, the customer journeys and the measurement plan before touching anything.
- Architecture
- Journeys
- Measurement plan
Build
We configure, integrate, ship the tracking and lifecycle systems, then verify the data end to end.
- Configuration
- Tracking
- Lifecycle
Hand over
We document the stack, train your team, and leave an optimization backlog ranked by expected return.
- Documentation
- Training
- Backlog
E-commerce tech questions
Fair questionsto ask us.
We work in Shopify constantly, but the engagement is about the whole commerce journey, not one platform. The storefront is one component among acquisition, lifecycle, tracking, support, returns and reporting.
No, and we'd argue you shouldn't pay anyone to. The strongest Shopify templates have been refined across years and millions of real orders, and that head start is very hard to beat with a custom build on a normal budget and timeline. We propose the best-performing one for what you're selling, then customize it completely to your brand and your products — so your money goes into the parts that move revenue instead of into rebuilding a checkout that already converts.
Yes, and it's one of the most common things we're called in for. Server-side tracking, a properly configured conversions API and a measurement plan you can audit will get your reporting back to something you can spend against.
With markets, localization, currency and duty handling, and market-specific journeys — rather than a separate storefront per country. We've built this for a brand selling into more than ten.
Mostly knowing what's going on. One productivity layer across the business — customer orders, support requests, purchase orders with suppliers, campaign performance, stock movement — with agents doing the routine work inside it: drafting replies, chasing suppliers, producing content, building reports, and flagging anomalies like a rejected feed or a tracking drop before they show up in revenue.
Got a mightyproblem?
Tell us where you're stuck. If we're a fit, we'll say so fast — and if we're not, we'll say that too.
Book a call